Facebook Rolls Out Offers Feature For Brands

Nice article on this over at Social Bakers:

Summary: Facebook Offers is a discount/promo­tional tool you create from your business page, which allows you to reach a larger audience. Once you create an offer, it will be shared with people who have liked your page, as well as allowing them to share it with their friends. As soon as a person redeems your offer, it will be automatically shared with their friends. Currently, this feature is available to all Facebook Pages with more than 400 fans.

 

Square Rocks

We love Square. For small businesses to take credit cards, they make it easy, have a simple low/flat rate cost and provide fast transfers to your bank. We signed up the day they were announced. So, if you’re already using them, or are thinking about it, here’s some news of interest:

Square Introduces One Monthly Price for Small Businesses

Square is leveling the playing field with first-of-its-kind simple pricing designed for small businesses. Today Square expands its simple pricing for card processing with a monthly price for small businesses which includes 0% processing fee and one flat $275 monthly price, no additional fees, and no contract.

http://www.engadget.com/2012/08/16/square-intros-flat-rate-payment-option-for-275-per-month/

Blogworld. Entry 2, Day 2

Ok. Back at Blogworld for day 2, starting off with the morning keynote on “A World Gone Mobile” – should be right up my alley, right?

OH, BTW, the Enterprise is going to be passing us at about 11:30 – may need to run out to grab a few shots (brought the Nikon), so who knows, you may get a “multimedia” post today as well!

Chuck Martin speaking… A few minor facts wrong but not too bad so far. Just “outed myself” as being (formally) with a mobile phone company.

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Some points:
Mobile adds time and location to supply and demand
Installed base
Call to action capability
Pull vs a push medium

Mobile websites should be less, not more.

2011: 7 trillion SMS sent

MMS higher open rates

More to come soon…

Well, since I’m at blogworld…(Part I)

Well, I’m at Blogworld NY for the week. It’s lunch time and since I’ve got a wifi signal (intermittent here but not terrible) I should write a blog post, no?

My initial impressions to date are “eh.” I’ve found out that I’m shut out of quite a few of the sessions I want to attend because I didn’t they the right package when I signed up. Honestly, i didn’t even realize there were different “levels” – hopefully my virtual ticket add-on will at least let me download the sessions I’m not able to get into.

As far as the sessions I HAVE been to, it’s been good, good, not so good. A quick sub for a presenter who no-showed did the best of what he had, and was actually pretty decent – check out froknowsphotos.com. Jared was the sub and did a good job talking off the cuff for 45 mins.

Also it seems a bit silly that while the sessions started today, the exhibits aren’t open until tomorrow.

Nice to see they have large power strips on all the lunch tables, giving my iPhone a quick and much needed boost during the lunch break.

More to come later…

General Motors Was ‘Mental’ To Pull Its Ads, Say Sources

From Business Insider:
General Motors’ decision to pull its $10 million FB ad budget set of a firestorm reaction ahead of the social network’s IPO… But in the cold light of Wednesday morning, some are pointing out that this may say more about GM than Facebook.  One person, for instance, told Business Insider that GM’s Facebook strategy was “mental.”

Read the entire article HERE:

AT&T Chief Regrets Offering Unlimited Data for iPhone

From the NY Times:

When Randall Stephenson, AT&T’s chief executive, spoke about the state of the wireless industry at a conference this week, he shared some surprisingly frank comments about the iPhone.

If AT&T hadn’t offered unlimited data, it would have been able to get people who used more data to pay up for it, as opposed to having the light data users subsidize the heavy ones, he said.

“My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat,” he said…“And it’s a variable cost model. Every additional megabyte you use in this network, I have to invest capital.”

Read the entire article here:

Gowalla Gone

As you may remember, Foursquare and Gowalla both launched in 2009. Providing a similar (ok, very similar) service, Gowalla has announced they’re out. From Gowalla.com:

“Thank you for going out with Gowalla. It was a pleasure to journey with you around the world. Download your check-ins, photos and lists here soon.”

 

 

 

OK – I LOVE This Idea…

‘Cash Mobs’ flood local businesses with shoppers

Shop owners might fear a mob congregating outside the door, but don’t be scared if you’re the target of a “Cash Mob.” Organized as a reaction to behemoths like Target that lure business from the little guys, cash mobs support local stores  by flooding them with shoppers…   (read the rest here)

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