Ok. Back at Blogworld for day 2, starting off with the morning keynote on “A World Gone Mobile” – should be right up my alley, right?
OH, BTW, the Enterprise is going to be passing us at about 11:30 – may need to run out to grab a few shots (brought the Nikon), so who knows, you may get a “multimedia” post today as well!
Chuck Martin speaking… A few minor facts wrong but not too bad so far. Just “outed myself” as being (formally) with a mobile phone company.
Mobile adds time and location to supply and demand
Call to action capability
Pull vs a push medium
Mobile websites should be less, not more.
2011: 7 trillion SMS sent
MMS higher open rates
More to come soon…