AT&T Chief Regrets Offering Unlimited Data for iPhone

From the NY Times:

When Randall Stephenson, AT&T’s chief executive, spoke about the state of the wireless industry at a conference this week, he shared some surprisingly frank comments about the iPhone.

If AT&T hadn’t offered unlimited data, it would have been able to get people who used more data to pay up for it, as opposed to having the light data users subsidize the heavy ones, he said.

“My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat,” he said…“And it’s a variable cost model. Every additional megabyte you use in this network, I have to invest capital.”

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