Informer vs “Meformer”

Well, of course I was going to post this – especially after I saw it was a study done at good old RU!

So…..

A study at Rutgers University suggests that if you want people to follow you, your social media presence can’t be all about you:

Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. What exactly is a meformer?

Meformers: Users who post social media updates mostly relating to themselves

Informers: Users who post updates that are mostly information-sharing

…And how does this relate to followers? Informers had more than two times the followers of meformers. It would seem that sharing information on social media is better for your follower count than sharing about yourself.

Read the entire Lifehacker article HERE and the original paper (PDF) HERE.

 

Great (Free) Social Media Report

Social Media Examiner has published their 6th annual social media study where more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing.

And, until May 30, you can get it for FREE. To read the article and download your copy of the report HERE

 

It CAN’T Be True, Can It?

So, LinkedIn tells me that this month is the 25th anniversary of the date I started CellCon Consulting. It’s not possible, is it? Has it been 25 years since we started consulting and teaching people on how to use a cell phone? (Get it now? Cell(ular) Con(sulting)??)

In that time, myself, the company and the industry itself has changed more than anyone thought even possible.

In the industry, we were selling “car phones” – the only thing close to a portable was what we called abag phone bag phone or a transportable. No one even thought of the term mobile data. And today, while MVNOs (we called them “resellers”) and carriers (there only used to be 2 in each market — well, some things come back around, I guess) today fight over who gets LTE and what really IS 4G, we all had 1 technology – AMPS. I could program a phone. Hell, I could tell you whose service you had by the NPA-NXX (before there was LNP!). I even had a pushpin map of every cell site in the NY Market!

Us folks at Metro One (then at Cellular One, then Ericsson/GE, then Comcast Cellular, Geotek, etc. etc.) were all on the cutting edge. Hell, we WERE the cutting edge. WE did it first. WE launched new and innovative services (you’re welcome for Voice Mail, Audiotext Services and customizable data apps like Mobile Manifest – that was me and my teams.) And, I’m sorry for the annual contract (yup, that was me too.)

Oh, and as for those bands of merry men and women that I’ve worked with over the years – well, let’s say not only would I pick many of them to work with today (and I do!) but you guys all rocked. From the “drinking Thursdays” in Rochelle Park to the “what the hell is going on here” Geotek days.

As for CellCon, we’ve morphed from just teaching people how to use a cell phone, and how to get dropped-call credits, to a full blown marketing firm. We’ve never strayed from wireless – I guess at this point I’m a true lifer. From the days when the company would do 100 new net adds in a day, to today – when the US penetration rate is over 100%. Just freakin’ unreal.

As for me personally, I’ll leave that for another time and another place. Let’s just say that twenty-five years is a long time and lots of things change. Mostly good  but of course not all. I’m happy running CellCon Consulting and it’s (half) sister companies. I found a vocation that I’m passionate about (sometimes too much), and I’d like to think I’m fairly decent at. Some of you think so too – and I thank you for that very much.

So, please raise a (virtual) glass (or, even better – let’s meet in person!!) and toast to the first 25 of CellCon Consulting. It truly has been a long, strange trip. Here’s to the next 25!

Thank you all,

Adam

Yes, Your Competition is Reading Your Tweets…

Brilliant example of what you should expect when, as a company, you use Twitter. Yes, Twitter is fun. Yes, Twitter can be fantastic to you as a business owner/operator. But let’s all just take a moment and be aware when you want to create a buzz on Twitter.

Today’s lession comes from the Pittsburgh Penguins, who asked:

CellCon Consulting Pittsburg Penguins  What could go wrong?? Oh, well let’s remember that Mr. Neal tried to remove the head of a Philadelphia Flyer a while back. Let’s also remember that Flyer fans: (a) have a good memory and (b) also use Twitter.

Here are some responses – the rest (and the remainder of the article) can be found HERE

CellCon Consulting Penguins 2

Big Changes to LinkedIn Company Pages

Today, I received notice that LinkedIn will be stopping (and removing) all Company Products and Services Pages as of 4/14/14.

First, please note that this will NOT IMPACT your main company page.

You will have the option to have a new “Showcase Page” created. However, these place a larger impact on an image, and less room for text. Also, they MUST have a unique name (the name can’t be too generic like “our services” it has to be more specific.) To me, it seems like LinkedIn is taking a page out of Facebook’s book. These Showcase Pages are very Facebook-like.

You can read more about Showcase Pages here:

You can also “discuss” your products and services via updates on your main company page. Again, this is a very Facebook like approach. As you post new items, older ones will drop further down on the page.

I’m not crazy about it, but I guess we need to learn to live with it.

-aw

Use WordPress to improve search results

Nice article on Manta.com today about how great WordPress works for SEO. It’s a bit long, or perhaps I should say “thorough” but it touches on such topics as:

  • What Does WordPress Automatically Do For You?
  • Canonical URLs
  • Plug-Ins you’ll need
  • Permalinks
  • XML Sitemap
  • Redirects
  • Meta Tags and Descriptions

And other good topics. You can read the entire article here. And, if you’re still confused about what you’ve read, remember – that’s our job – to make it even easier for you! Simply call or email us today!

Shhhh…

We try just about everything before we recommend it or implement it with a client. So, we’re trying something new and this time YOU get to benefit!

Did you know you can offer deals and coupons through YELP? Nope, neither did we – until recently.

So, we’ve added one to give it a whirl. Find us on Yelp.com (no, we’re not giving you the URL – try to find us, it’s not hard) and you’ll see a 24% coupon on our services!

It’s a limited time offer, so as they say on the telly “Don’t Delay!”

 

Paying it Forward

Some of you are probably on Facebook. OK, there are over a billion people on FB, so most of you are probably on Facebook. And, since this post will be on Facebook all of you there are on it.

Right, enough about Facebook – except for this: You may have seen this Pay it Forward post/concept there. Usually, it’s a post on someone’s wall that reads like:

The first 5 people who comment on this status “I’m In” will receive a surprise from me at some point in this calendar year – anything from a book, a ticket, something home-grown or made, a postcard, absolutely any surprise!

So, here’s our little spin on it:

  • We will post this on all our Social Media Sites
  • We will choose 10 people/companies at random
  • We will give you one hour of our time to talk about Marketing, Social Media, Lead Generation  or Operations Optimization (your choice)

FOR FREE.

All you need to do is comment on the post (wherever you see it). We’ll choose our winner(s) at random times.

-aw

Restaurants Must Get Social

I found a great article about “Fast Casual Restaurants” using Social Media on their website Social Media Today – I’ve posted about it below, but I think it translates well to all restaurants! Way too many eating establishments are not only  not using any social media, but far too many have sub-standard websites.

To be a “good” website for a restaurant (IMHO) all you need are a few images, an up to date menu, location/contact info and a link to a reservation system (on-line or phone) if you take reservations. Like good food, it should be clean, concise and “tasty.” (Shameless plug: If you know a restaurant NOT doing this, please recommend our services!)

Anyway, here’s what Social Media Today says:

Social Media Today InfographicThe fast casual restaurant industry is very competitive, and restaurants should do all they can to gain competitive advantages, including tapping into the marketing and branding power of social media. The burrito and taco chain Chipotle dominates in terms of followers on Google+ (95,512), Instagram (18,214), Pinterest (34,567), Twitter (286,124) and YouTube (22,067).

With a whopping 3,234,049 “likes,” it’s American Chinese styled cuisine Panda Express that dominates Facebook. With 2,147,816 likes, Chipotle is over a million likes behind.

…As measured by number of followers, the top performing fast casual restaurants on Instagram include Chipotle, Raising Cane’s, Baja Fresh, Tijuana Flats…

With one billion users, YouTube is extremely valuable to fast casual restaurants as well. After Chipotle, Panera Bread, Moe’s Southwest Grill, Firehouse Subs, Jimmy John’s Gourmet Sandwiches, Noodle’s Company, Panda Express, Taco Cabana, El Pollo Loco and Zaxby’s all round out to the top 10. 

Read the entire article HERE.

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