I found a great article about “Fast Casual Restaurants” using Social Media on their website Social Media Today – I’ve posted about it below, but I think it translates well to all restaurants! Way too many eating establishments are not only not using any social media, but far too many have sub-standard websites.
To be a “good” website for a restaurant (IMHO) all you need are a few images, an up to date menu, location/contact info and a link to a reservation system (on-line or phone) if you take reservations. Like good food, it should be clean, concise and “tasty.” (Shameless plug: If you know a restaurant NOT doing this, please recommend our services!)
Anyway, here’s what Social Media Today says:
The fast casual restaurant industry is very competitive, and restaurants should do all they can to gain competitive advantages, including tapping into the marketing and branding power of social media. The burrito and taco chain Chipotle dominates in terms of followers on Google+ (95,512), Instagram (18,214), Pinterest (34,567), Twitter (286,124) and YouTube (22,067).
With a whopping 3,234,049 “likes,” it’s American Chinese styled cuisine Panda Express that dominates Facebook. With 2,147,816 likes, Chipotle is over a million likes behind.
…As measured by number of followers, the top performing fast casual restaurants on Instagram include Chipotle, Raising Cane’s, Baja Fresh, Tijuana Flats…
With one billion users, YouTube is extremely valuable to fast casual restaurants as well. After Chipotle, Panera Bread, Moe’s Southwest Grill, Firehouse Subs, Jimmy John’s Gourmet Sandwiches, Noodle’s Company, Panda Express, Taco Cabana, El Pollo Loco and Zaxby’s all round out to the top 10.
Read the entire article HERE.