What’s the Difference between Facebook Ads and Google Adwords?

What's the difference - Google Ads vs Facebook Ads - CellCon ConsultingFirst, let me say this is really the difference between Search and Social Media advertising – but I’m using the 2 800lb gorillas as examples.

It’s a question I get – a lot.  Before I tell you the differences, let me tell you what’s similar about them:

Both let you highly target your ad so it’s seen by who you want, and who your perfect target audience is. Both let you control the ad budget. Both give you reports on how well your ad is doing, and give you suggestions on how to expand your target audience.

Now for the main differences:

To me, it’s the difference between subliminal advertising and “in your face” advertising. Let me explain:

Facebook advertising from CellCon ConsultingI like to call Facebook ads Subliminal Advertising. Very very few folks go on Facebook looking for a business recommendation. They go on to play games, look at pictures, bitch complain about politics, etc. Sometimes they ask about a business for X, Y or Z.

But the chance they’re asking about your type of business is small. Very, very small. And even when they do, it will take an advocate of yours to (a) see it and (b) take the time to post on your behalf. Does it happen? Sure, but you’re not in control of the response when it does.

However, Facebook ads show up anyway. In your newsfeed, on your wall, in the groups you visit and the pages you like. Not to mention that they show up outside of Facecbook as part of the Facebook partner network.

So, while your customer may not be looking for your product or service while they’re wasting time reading about the latest news on Facebook, your highly targeted ad will appear. Numerous times. And if they’re interested, they’ll click (and if not, you’ll get tons of impressions for free, since you pay for a click, not an impression.)

Google advertising from CellCon ConsultingNow, Google is the exact opposite. When someone goes onto Google, they’re searching for something specific. Your ad appears when what they’re looking for is what you’re selling (and yes, in their partner network as well.) I call it In Your Face advertising. I’m looking for X… You sell X… Done.

And (IMHO) that’s the difference, in a nutshell.

Big Changes to LinkedIn Company Pages

Today, I received notice that LinkedIn will be stopping (and removing) all Company Products and Services Pages as of 4/14/14.

First, please note that this will NOT IMPACT your main company page.

You will have the option to have a new “Showcase Page” created. However, these place a larger impact on an image, and less room for text. Also, they MUST have a unique name (the name can’t be too generic like “our services” it has to be more specific.) To me, it seems like LinkedIn is taking a page out of Facebook’s book. These Showcase Pages are very Facebook-like.

You can read more about Showcase Pages here:

You can also “discuss” your products and services via updates on your main company page. Again, this is a very Facebook like approach. As you post new items, older ones will drop further down on the page.

I’m not crazy about it, but I guess we need to learn to live with it.


Paying it Forward

Some of you are probably on Facebook. OK, there are over a billion people on FB, so most of you are probably on Facebook. And, since this post will be on Facebook all of you there are on it.

Right, enough about Facebook – except for this: You may have seen this Pay it Forward post/concept there. Usually, it’s a post on someone’s wall that reads like:

The first 5 people who comment on this status “I’m In” will receive a surprise from me at some point in this calendar year – anything from a book, a ticket, something home-grown or made, a postcard, absolutely any surprise!

So, here’s our little spin on it:

  • We will post this on all our Social Media Sites
  • We will choose 10 people/companies at random
  • We will give you one hour of our time to talk about Marketing, Social Media, Lead Generation  or Operations Optimization (your choice)


All you need to do is comment on the post (wherever you see it). We’ll choose our winner(s) at random times.


Why You Won’t Be Seeing Any Coca Cola Ads.

Coca Cola announced that it will be spending ZERO advertising as of Novermber 18. Instead, they will take that money and give it to the relief efforts in the Philippines after Typhoon Haiyan.

“Any committed advertising space will be redirected to the relief and rebuilding efforts for the people in Visayas,” Coca-Cola’s statement on Tuesday read.

Coca Cola has already donated $2.5 million in cash, nearly $600,000 in bottled water, and $1 million through the American National Red Cross

Read the full article HERE


Google Can Use Your Name and Face in Their Ads…

Google recently updated its T&Cs so it can use your name, face, reviews, and social networking activity (like Google Plus +1s) in ads displayed to your friends –  or anyone actually! But, it’s easy to opt out. Here’s how.

  1. Click and go directly to the “Shared Endorsements” Google+ settings page.
  2. Uncheck the box labeled “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads.” Click Save.
  3. You will get a pop-up warning you that if you disable the feature, your friends won’t see your recommendations. Click Continue.

18 Customer Facts Marketers Can’t Ignore

Saw this on Branding Strategy Insider and thought you’d find it intersting – I did!

It comes from The Ritz-Carlton. I’ll give you a few here and then you can click on to read the whole story.

  • It costs 6 times more to attract a new customer than it does to keep an old one.
  • 89% of Consumers purchase from a competitor following a poor customer experience.
  • 50% of Consumers give a brand one week to respond to a service concern before they stop doing business with them.
  • US Businesses lose an estimated $83 Billion in sales annually due to poor customer experiences.
  • Probability of selling to an existing customer:  60-70%, Probability of selling to a new one: 5-20%
  • Customer Loyalty can be worth 10 times as much as a single purchase.
  • It takes 12 positive service incidents to make up for a negative one.

Click HERE to read the full article

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