Today, more people search on their mobile devices than a desktop or laptop computer. And, due to that, Google counts heavily on whether or not your website is “Mobile Ready.” Now, they’re helping you make sure you’re good to go! TestMySite, hosted by Google, rates websites on a scale of 1 to 100 for mobile friendliness,…
Let’s be clear: In order for you to sell your products or services effectively, you need to be sending your message to the right people. Quite honestly, that’s what marketing is all about – helping your sales team by providing them the tools they need to close. And what’s a more important tool than qualified…
Found a great post, which includes a check-list, to see if you’re ready for marketing automation. I’ve listed some highlights here and a link to the full article: It’s easy to stick to the tried-and-true methods of email marketing and direct marketing campaigns, relying on the sales team to nurture your leads until they…
What is a Drip Campaign? At its most basic, a drip campaign is a series of marketing related emails that are sent out on a schedule. Today you may be using one of the popular “email blaster” services, where you pay a few dollars (or a few hundred) and blast your newsletter out to your clients and…
You want to get ahead. How do you take advantage of the competition? About two years ago, I designed a website for a wholesale distributor in the wireless prepaid area. To this day they still rank among the top 3 in numerous Google searches and get phone calls every day from new clients. This is…
Why is Brand Consistency important? Recently, I received a few emails from people in the same company. Different folks, different roles, but the same company. I was amazed at how different their signature lines were (ok, not really “amazed”, but it was a bit frightening.) Even the company name wasn’t consistent! Brand Consistency is key when you’re…
Tracking Your Results Nu?? How was it? Take a look at your recent marketing efforts and tell yourself how they did. Can you tell me where your website visitors are coming from? What pages they’re looking at? Are they customers, hot prospects or none of the above? If you can’t tell how well (or how poorly)…
Lead Scoring All visitors to your website are the same… or are they? Did you know you can “score” your leads? As you market to your target audience, you can assign (and track!) points based on demographic information, web pages visited, videos watched and email links clicked! In addition, you can assign negative points. For example, if…
Landing Page What is it – a single webpage (on your site) that talks about a very specific product or service. When used in conjunction with advertising, it can accomplish a number of goals: Increase sales conversions. People don’t like to click around. There’s a reason Vine videos are 6 seconds – the average attention span is…
Starting today, and on a regular basis, I’ll be posting a quick “what is” of a marketing tip or strategy that could pay off very well if used correctly. Each one will be under the category of “Tips” and will be tagged with “Tips” as well. Keep an eye out for them (hint: the first…