OK, of course Facebook is social media. It’s the de facto standard and the 800 lb gorilla of social media. But what I mean is advertising on Facebook isn’t social media.
Here’s what I mean.
If you’re planning on your post/boosted post/ad to go viral, you can forget it. It’s a rare occurrence and outside of adding cats* to your post, you can’t guarantee a post or ad will go viral, or even that anyone will share it just once.
What Facebook advertising is, is perhaps the best way to target your message.
Facebook can segment it’s 1,500,000,000 (1.5 billion) users by 88 main categories. And it gives that info to you – the business owner.
Want to segment by location – easy
How about by Net Worth? Folks looking to move? People who live in apartments? By age? By relationship status? Education? Job title? Life event? Political affiliation? Food or drink likes? Sports? Car? – All available – and stackable!
That means you can target your ad to someone 20 miles from your store who is a financial professional that rides a motorcycle and has lived in his/her house for 20 years (if that’s who your target customer is.)
So, stop planning on your ad/page/post to go viral – chances are pretty good it won’t. Start planning your ads to hit the target people you’re looking for directly. Done right, it works like a charm.
Of course, if you need help with your lead generation and lead management, give us a call (973/736-3001)
* yes, I’m kidding – sort of.