Yes, I know it’s “Star Wars Day” (May the 4th), but I couldn’t helpĀ using an old Star Trek line for today’s headline. Today, I’m referring to organic views. Whenever you post on Facebook, (or many other social media platforms) people will see your post – without you paying for it – just on it’s own,…
First, let me say this is really the difference between Search and Social Media advertising – but I’m using the 2 800lb gorillas as examples. It’s a question I get – a lot. Ā Before I tell you the differences, let me tell you what’s similar about them: Both let you highly target your ad so…
No… No it’s not and it never was. First of all, it always cost time. Not only the time to write a post or snap an Instagram photo, or write a tweet, but the time to do the followup and do it correctly. Ā Remember the first rule of Social Media. It’sĀ SOCIAL.Ā It’s designed for you (and/or…
Why care about 5 Star Reviews? A recent Harvard University Study shows that just one more star in an on-line review can be worth as much as 9% more sales. The question is not only What are you doing to earn that star, it’s also How easy is it for your customers to leave that…
Boy, do I think Gizmodo hit the nail on the head after Amazon’s BIG Announcement: The most thrilling [marketing] advancement in recent years was unveiled last night onĀ 60 Minutes. If you missed itāhow could you have missed it?āAmazon CEO Jeff Bezos detailed the [marketing] future of his company for millions [of potential customers]:Ā Amazon PrimeAir….
Starting Wednesday, the Telephone Consumer Protection Act (āTCPAā) has some new changes that effect businesses who text their customers. The changes require a business to obtain prior express written consentĀ from your existing and new contacts before you can engage in any marketing related text messages to them. Ā The business is required to send out a…
Are PPC Vanity Keywords a bad strategy??
Guess Instagram read my last post š – they’ve “cleared up” their new T&Cs http://business.time.com/2012/12/20/lessons-from-facebooks-instagram-photo-flap/
So, as you may know Facebook bought Instagram a while back for $1 Billion. Yesterday, they posted a new T&C: ”You agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions,…
Eloqua has a nice article today on Ā The Impact of Online Video on Customer Support: “The purpose… is to determine whether using YouTube (or other video hosting platforms) for your Documentation Library can impact the number of cases that are logged with a Support Team” Read the full article HERE