Social Networks are Touchpoints for Customer Acq. & Retention
Nice article by Brian Solis about SM serving as “touchpoints” as the point of contact between a buyer and a seller.
You can read the entire article HERE.
Starting Wednesday, the Telephone Consumer Protection Act (“TCPA”) has some new changes that effect businesses who text their customers. The changes require a business to obtain prior express written consent from your existing and new contacts before you can engage in any marketing related text messages to them. The business is required to send out a…
Yes, I know it’s “Star Wars Day” (May the 4th), but I couldn’t help using an old Star Trek line for today’s headline. Today, I’m referring to organic views. Whenever you post on Facebook, (or many other social media platforms) people will see your post – without you paying for it – just on it’s own,…
From Business Insider: General Motors’ decision to pull its $10 million FB ad budget set of a firestorm reaction ahead of the social network’s IPO… But in the cold light of Wednesday morning, some are pointing out that this may say more about GM than Facebook. One person, for instance, told Business Insider that GM’s…
Interesting article HERE on how ecycler.com decided to skip the traditional cold calling sales strategy and turned to social media to reach out to potential customers.
Eloqua has a nice article today on The Impact of Online Video on Customer Support: “The purpose… is to determine whether using YouTube (or other video hosting platforms) for your Documentation Library can impact the number of cases that are logged with a Support Team” Read the full article HERE
First, let me say this is really the difference between Search and Social Media advertising – but I’m using the 2 800lb gorillas as examples. It’s a question I get – a lot. Before I tell you the differences, let me tell you what’s similar about them: Both let you highly target your ad so…
Fantastic article.Really looking forward to read more.