Can you use Social Media to sell an airplane?
Apparently so. Piper did.
Apparently so. Piper did.
Here’s what I mean: when I first started consulting I had two computers – I had a desktop to do the majority of my computing work and I a (less powerful) laptop for my presentations and for when I wanted or needed to work remotely. When Apple came out with the iPad and now the…
So, since I’ve been doing a bit more speaking and networking recently (see the last post) I’ve been talking about what Social Media IS (and what it ISN’T) Social Media IS a fundamental shift in the ways companies communicate to their ‘public’ and vice versa. Social Media IS a cheaper/faster/(better?) way to communicate and exchange…
If you don’t know the story of Dave Carroll and “United Breaks Guitars” here it is in very short form. Dave is a musician He flys on United They break his guitar They won’t take responsibility He writes 3 songs, produces music videos about it, they go viral. (go see the videos) Anyway, now he’s…
Brilliant Guerilla Marketing Idea
A former co-worker of mine, who know lives in Australia told me about this recent “Customer Service” story that happened to her: (emphasis are mine) “OK so I tried to order from a USA food site, and shipping was $400.00 so I sent a complaint, here was the response: Dear XXX, Thank you for your…
Thanks for sharing, this is a fantastic article.Much thanks again. Much obliged.