Can you use Social Media to sell an airplane?
Apparently so. Piper did.
Apparently so. Piper did.
If you don’t know the story of Dave Carroll and “United Breaks Guitars” here it is in very short form. Dave is a musician He flys on United They break his guitar They won’t take responsibility He writes 3 songs, produces music videos about it, they go viral. (go see the videos) Anyway, now he’s…
So, since I’ve been doing a bit more speaking and networking recently (see the last post) I’ve been talking about what Social Media IS (and what it ISN’T) Social Media IS a fundamental shift in the ways companies communicate to their ‘public’ and vice versa. Social Media IS a cheaper/faster/(better?) way to communicate and exchange…
A former co-worker of mine, who know lives in Australia told me about this recent “Customer Service” story that happened to her: (emphasis are mine) “OK so I tried to order from a USA food site, and shipping was $400.00 so I sent a complaint, here was the response: Dear XXX, Thank you for your…
Brilliant Guerilla Marketing Idea
Here’s what I mean: when I first started consulting I had two computers – I had a desktop to do the majority of my computing work and I a (less powerful) laptop for my presentations and for when I wanted or needed to work remotely. When Apple came out with the iPad and now the…
Thanks for sharing, this is a fantastic article.Much thanks again. Much obliged.