Paying it Forward

Some of you are probably on Facebook. OK, there are over a billion people on FB, so most of you are probably on Facebook. And, since this post will be on Facebook all of you there are on it.

Right, enough about Facebook – except for this: You may have seen this Pay it Forward post/concept there. Usually, it’s a post on someone’s wall that reads like:

The first 5 people who comment on this status “I’m In” will receive a surprise from me at some point in this calendar year – anything from a book, a ticket, something home-grown or made, a postcard, absolutely any surprise!

So, here’s our little spin on it:

  • We will post this on all our Social Media Sites
  • We will choose 10 people/companies at random
  • We will give you one hour of our time to talk about Marketing, Social Media, Lead Generation  or Operations Optimization (your choice)


All you need to do is comment on the post (wherever you see it). We’ll choose our winner(s) at random times.


Restaurants Must Get Social

I found a great article about “Fast Casual Restaurants” using Social Media on their website Social Media Today – I’ve posted about it below, but I think it translates well to all restaurants! Way too many eating establishments are not only  not using any social media, but far too many have sub-standard websites.

To be a “good” website for a restaurant (IMHO) all you need are a few images, an up to date menu, location/contact info and a link to a reservation system (on-line or phone) if you take reservations. Like good food, it should be clean, concise and “tasty.” (Shameless plug: If you know a restaurant NOT doing this, please recommend our services!)

Anyway, here’s what Social Media Today says:

Social Media Today InfographicThe fast casual restaurant industry is very competitive, and restaurants should do all they can to gain competitive advantages, including tapping into the marketing and branding power of social media. The burrito and taco chain Chipotle dominates in terms of followers on Google+ (95,512), Instagram (18,214), Pinterest (34,567), Twitter (286,124) and YouTube (22,067).

With a whopping 3,234,049 “likes,” it’s American Chinese styled cuisine Panda Express that dominates Facebook. With 2,147,816 likes, Chipotle is over a million likes behind.

…As measured by number of followers, the top performing fast casual restaurants on Instagram include Chipotle, Raising Cane’s, Baja Fresh, Tijuana Flats…

With one billion users, YouTube is extremely valuable to fast casual restaurants as well. After Chipotle, Panera Bread, Moe’s Southwest Grill, Firehouse Subs, Jimmy John’s Gourmet Sandwiches, Noodle’s Company, Panda Express, Taco Cabana, El Pollo Loco and Zaxby’s all round out to the top 10. 

Read the entire article HERE.

Want to know how you SHOULD do Business?

I broke my glasses recently. The last pair I bought (last 2 pair actually) were from Sears. This week, Sears is having a half-price sale, which would bring my cost to about $150 – still a bit high for me.

So I remembered an internet company called Warby Parker and looked them up. They sent me (no charge) 5 pair of glasses to try on. When I had a question, I called and got:

  • A native English speaking person
  • On the first ring
  • Who answered my questions
  • Was pleasant

And what did I do? Wrote a blog post, wrote a FB post and tagged them…(oh and when I buy from them, it’ll cost me about $95 – a savings of about 35%)

Compare and Contrast:

I also called Sears about a snow-blower I bought last week and was supposed to be delivered (last) Friday.

I’m still waiting.

I’ve  called THREE TIMES over 3 days. Each time I get “You’ll get a call in 24-48 hours” – until I explained it was now 96 hours later and still no call.


Ding Ding! We Have A Winner

Boy, do I think Gizmodo hit the nail on the head after Amazon’s BIG Announcement:


The most thrilling [marketing] advancement in recent years was unveiled last night on 60 Minutes. If you missed it—how could you have missed it?—Amazon CEO Jeff Bezos detailed the [marketing] future of his company for millions [of potential customers]: Amazon PrimeAir. The [marketing] future is here, and it is [vague promises of] 30-minute delivery by drones.Amazon Drone

That’s right! It’s just a matter of [at least five years’] time before Amazon’s [currently fictitious] army of drones takes to the skies to deliver your [five pounds or lighter] package straight to your doorstep[‘s general GPS location] [assuming you live within 10 miles of an Amazon fulfillment center] [which you don’t]…

You’d think that Amazon would spend the night before the busiest online shopping day of the year publicizing its numerous deals, but clearly that’s not a priority [for60 Minutes producers]. Instead, Bezos talked about PrimeAir on 60 Minutes, the most reputable [and watched] weekly news program [that’s willing to turn a blind eye to practicalities in exchange for a scoop] in America. That’s how you know Amazon is serious [about grabbing headlines any way it can today].

Read the whole thing here


Google Can Use Your Name and Face in Their Ads…

Google recently updated its T&Cs so it can use your name, face, reviews, and social networking activity (like Google Plus +1s) in ads displayed to your friends –  or anyone actually! But, it’s easy to opt out. Here’s how.

  1. Click and go directly to the “Shared Endorsements” Google+ settings page.
  2. Uncheck the box labeled “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads.” Click Save.
  3. You will get a pop-up warning you that if you disable the feature, your friends won’t see your recommendations. Click Continue.

Numbers? Numbers!

 Gizmodo posted some insane Facebook numbers today, including:


  • 1 billion users
  • 1.13 trillion likes
  • 140.3 billion friend connections
  • 219 billion photos.
  • 17 billion location-tagged posts,
  • 210,000 years of music played so far.
  • Median age of the user is about 22 years.
  • Top five countries, in alphabetical order, where people connected from
    • Brazil, India, Indonesia, Mexico and the United States.
  • 600 million mobile users     

Click HERE for the full story

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