Just a Brilliant Heineken Ad – Worlds Apart
Heineken shows us how it’s done. Along with their ad agency Publicis London, they’ve just produced a killer commercial. And, it’s barely for beer. Â Take a look for yourself
Heineken shows us how it’s done. Along with their ad agency Publicis London, they’ve just produced a killer commercial. And, it’s barely for beer. Â Take a look for yourself
Last week, I bought 2 tickets to the Blues, Wine and BBQ Festival in NJ, sponsored by the Garden State Wine Growers Association. The festival was to run from noon until 5, and we arrived at about 1:15. After a wait to get to the front of the parking line, the very kind police officer…
Nice post in the Harvard Business Review about how you can market “Gangnam Style.” To quote a bit: Apart from the catchy tune and quirky moves, how can we explain the incredible global response to “Gangnam Style,” a song that’s almost entirely in Korean? More importantly, what are the takeaways that companies can apply to…
First, let me say this is really the difference between Search and Social Media advertising – but I’m using the 2 800lb gorillas as examples. It’s a question I get – a lot. Â Before I tell you the differences, let me tell you what’s similar about them: Both let you highly target your ad so…
Love fast food or hate it, fast food serves a market need. However, in their latest video, Burger King does an outstanding job in explaining Net Neutrality. Take a look: [youtube_sc url=”https://www.youtube.com/watch?v=ltzy5vRmN8Q”]
No… No it’s not and it never was. First of all, it always cost time. Not only the time to write a post or snap an Instagram photo, or write a tweet, but the time to do the followup and do it correctly.  Remember the first rule of Social Media. It’s SOCIAL. It’s designed for you (and/or…
I broke my glasses recently. The last pair I bought (last 2 pair actually) were from Sears. This week, Sears is having a half-price sale, which would bring my cost to about $150 – still a bit high for me. So I remembered an internet company called Warby Parker and looked them up. They sent…