Just a Brilliant Heineken Ad – Worlds Apart
Heineken shows us how it’s done. Along with their ad agency Publicis London, they’ve just produced a killer commercial. And, it’s barely for beer. Â Take a look for yourself
Heineken shows us how it’s done. Along with their ad agency Publicis London, they’ve just produced a killer commercial. And, it’s barely for beer. Â Take a look for yourself
Once again, Gary Vaynerchuk hits it on the head. Want to know about ROI and Social Media? Gary has THE answer. Click HERE to find out
No… No it’s not and it never was. First of all, it always cost time. Not only the time to write a post or snap an Instagram photo, or write a tweet, but the time to do the followup and do it correctly.  Remember the first rule of Social Media. It’s SOCIAL. It’s designed for you (and/or…
Boy, do I think Gizmodo hit the nail on the head after Amazon’s BIG Announcement: The most thrilling [marketing] advancement in recent years was unveiled last night on 60 Minutes. If you missed it—how could you have missed it?—Amazon CEO Jeff Bezos detailed the [marketing] future of his company for millions [of potential customers]: Amazon PrimeAir….
So no more than a few hours ago did I write about how a company is shooting itself in the foot with Social Media. READ THIS NOW TO LEARN HOW CUSTOMER SERVICE SHOULD WORK. Yes, I’m yelling but y’all really really really need to read this from an article in Forbes: “I recently received a…
First, let me say this is really the difference between Search and Social Media advertising – but I’m using the 2 800lb gorillas as examples. It’s a question I get – a lot. Â Before I tell you the differences, let me tell you what’s similar about them: Both let you highly target your ad so…
Nice post in the Harvard Business Review about how you can market “Gangnam Style.” To quote a bit: Apart from the catchy tune and quirky moves, how can we explain the incredible global response to “Gangnam Style,” a song that’s almost entirely in Korean? More importantly, what are the takeaways that companies can apply to…