Boy, do I think Gizmodo hit the nail on the head after Amazon’s BIG Announcement:
The most thrilling [marketing] advancement in recent years was unveiled last night on 60 Minutes. If you missed it—how could you have missed it?—Amazon CEO Jeff Bezos detailed the [marketing] future of his company for millions [of potential customers]: Amazon PrimeAir. The [marketing] future is here, and it is [vague promises of] 30-minute delivery by drones.
That’s right! It’s just a matter of [at least five years’] time before Amazon’s [currently fictitious] army of drones takes to the skies to deliver your [five pounds or lighter] package straight to your doorstep[‘s general GPS location] [assuming you live within 10 miles of an Amazon fulfillment center] [which you don’t]…
You’d think that Amazon would spend the night before the busiest online shopping day of the year publicizing its numerous deals, but clearly that’s not a priority [for60 Minutes producers]. Instead, Bezos talked about PrimeAir on 60 Minutes, the most reputable [and watched] weekly news program [that’s willing to turn a blind eye to practicalities in exchange for a scoop] in America. That’s how you know Amazon is serious [about grabbing headlines any way it can today].
Read the whole thing here