So, Game Stop, a Brick & Mortar (and on-line) game retailer has put it’s collective foot in their collective mouth (and more.) Here’s the synopsis and link:
Basically, Game Stop told it’s managers to open a sealed copy of a new game, which included a code for a free on-line version, and remove the code slips.
Those who opted for a physical copy of Deus Ex: Human Revolution were greeted with a pleasant surprise yesterday. Included with the retail game was a code that could be redeemed for a free OnLive copy — unless, of course, the game was purchased at GameStop.
GameSpy reports it heard from multiple GameStop customers complaining about opened games and missing codes. It also heard from an anonymous source claiming to be a GameStop employee showing what appears to be management instructing employees to remove and discard the OnLive codes from all PC copies of the game.
Bad news, right? Who is Game Stop to remove a bonus that the developer decided should be in there? Well, look at the following (dead-on) video from Gary Vaynerchuk. As Gary states, even if GameStop was doing what they thought was right in their corporate minds, they did it the (very) wrong way. Of course, with hindsight being 20/20, GameStop should have (and should have the oomph to) call the developer and tell them they wouldn’t carry the game the way it was packaged. Give Gary a look-see here: