Social Media is… (and isn’t)

So, since I’ve been doing a bit more speaking and networking recently (see the last post) I’ve been talking about what Social Media IS (and what it ISN’T)

  • Social Media IS a fundamental shift in the ways companies communicate to their ‘public’ and vice versa.
  • Social Media IS a cheaper/faster/(better?) way to communicate and exchange ideas.
  • Social Media SHOULD BE PART of your marketing plan, NOT your entire marketing plan.
  • Social Media ISN’T a panacea. It won’t make a crappy product or service better. You won’t get a million new customers just by having a Facebook page or a Twitter account. You need to work these ‘new’ channels just as you would work the old ones. Actually, even more-so.

What else? Let’s hear your comments on this one.

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