Watch this video on YouTube.

http://venturebeat.com/2011/12/27/ocean-marketing-how-to-self-destruct-your-company-with-just-a-few-measly-emails/

And the damage control:

http://venturebeat.com/2011/12/29/ocean-marketing-press-release/

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Thanks and Happy Holidays!

I’ll be holding an ‘open court’ session at The Fine Grind tomorrow (12/11/11) from 10:00 – 3:00pm. Come by, have a cuppa and ‘pick my brain’ – at no cost!! (Well, except for the coffee, they’ll charge you for that!)

Hope to see you then.

-a

Basically, Game Stop told it’s managers to open a sealed copy of a new game, which included a code for a free on-line version, and remove the code slips.

Those who opted for a physical copy of Deus Ex: Human Revolution were greeted with a pleasant surprise yesterday. Included with the retail game was a code that could be redeemed for a free OnLive copy — unless, of course, the game was purchased at GameStop.

GameSpy reports it heard from multiple GameStop customers complaining about opened games and missing codes. It also heard from an anonymous source claiming to be a GameStop employee showing what appears to be management instructing employees to remove and discard the OnLive codes from all PC copies of the game.

Bad news, right? Who is Game Stop to remove a bonus that the developer decided should be in there? Well, look at the following (dead-on) video from Gary Vaynerchuk. As Gary states, even if GameStop was doing what they thought was right in their corporate minds, they did it the (very) wrong way. Of course, with hindsight being 20/20, GameStop should have (and should have the oomph to) call the developer and tell them they wouldn’t carry the game the way it was packaged.  Give Gary a look-see here:

Your thoughts?

http://www.huffingtonpost.com/2011/07/26/microsoft-amy-winehouse-death-tweet_n_909588.html

BUT let me ask you this: When advertising your Facebook page, which would you (as a customer) remember more:

www.facebook.com/companyname (and that’s if it’s available. If someone else has a similar name you’ll have to think of something else)   OR

www.yourcompany.com/facebook?

I think the 2nd option. It reinforces your brand name by putting YOU first and it’s incredibly easy to do. Just create the page (or have us do it for y0u) and forward it to your FB. Page.

Other advantages?

• You can’t have a Facebook custom URL until you hit 25 “fans”; you can do this immediately.
• It doesn’t matter if someone else has “your” URL.

What do you think?

“OK so I tried to order from a USA food site, and shipping was $400.00 so I sent a complaint, here was the response:

Dear XXX,

Thank you for your email. We have checked into our site and we were having problems with our shipping quotes. Your items would most certainly not have been that amount to ship. We have thousands of customers in AU that are very happy with our service and would also never pay that amount for shipping. The cost would have been a fraction of that amount.

If you had been more pleasant we could certainly have checked into that excessive quote you got from the site and sorted out our problem. We are well aware of USAfoods and we would prefer if you would continue to shop with them or any other online options you have as we don’t appreciate rudeness. Please feel free to pass this on to anyone you wish.What a pity you choose to be so abrasive.

Regards,

Paula Greally” (my note: She is the OWNER)

So she admits the problem and then blames the customer?? Can you believe this? In today’s Social Media world, she actually says: Please feel free to pass this on to anyone you wish.

Ok Paula, happy to help! Feel free to comment here or pass along.

BTW, the site is www.cravingamerica.com