CellCon Consulting » Article

General Motors Was ‘Mental’ To Pull Its Ads, Say Sources

Adam — Thu, 17 May 2012 22:01:42 +0000

From Business Insider:
General Motors’ decision to pull its $10 million FB ad budget set of a firestorm reaction ahead of the social network’s IPO… But in the cold light of Wednesday morning, some are pointing out that this may say more about GM than Facebook. One person, for instance, told Business Insider that GM’s Facebook strategy was “mental.”

Read the entire article HERE:

AT&T Chief Regrets Offering Unlimited Data for iPhone

Adam — Thu, 17 May 2012 18:35:53 +0000

From the NY Times:

When Randall Stephenson, AT&T’s chief executive, spoke about the state of the wireless industry at a conference this week, he shared some surprisingly frank comments about the iPhone.

If AT&T hadn’t offered unlimited data, it would have been able to get people who used more data to pay up for it, as opposed to having the light data users subsidize the heavy ones, he said.

“My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat,” he said…“And it’s a variable cost model. Every additional megabyte you use in this network, I have to invest capital.”

Read the entire article here:

Startup replaces cold calls with tweets

Adam — Tue, 24 May 2011 18:29:18 +0000

Interesting article HERE on how ecycler.com decided to skip the traditional cold calling sales strategy and turned to social media to reach out to potential customers.

What needs to happen next in the wireless world

Adam — Tue, 18 Jan 2011 14:43:59 +0000

Soooooo… I think we can call the iPad a hit. Apple sold 3 million in the first 80 days after launch.

There were about 80 ‘tablets’ that appeared at the recent CES.

That’s a lot of data being tossed through the airwaves.

So, listen up AT&T, Verizon, T-Mobile, Sprint, Metro PCS and anyone else I’ve forgotten to mention. Here is your next BIG winner. First one to do this will win customers BIG time:

Data Buckets

Huh? Well, let’s say you’re on a Family-type plan now. You pay for (lets say) 1000 minutes and have 3 phones. It’s not that each phone gets 333.33 minutes. It’s a bucket of 1000 minute with 3 straws. You can ‘drink’ as much or as little as you want.

Do it with data. Every carrier has already killed off the unlimited data plan anyway. Give us 2GB (or whatever) of data and let us tell you how many ‘straws’ we want. I don’t care if it’s my iPhone, my tablet, my notebook or whatever. They all ‘drink’ from the same bucket. And don’t charge me for each device. If you want to charge something like $5 more (TOTAL) fine, but don’t nickle & dime me for each device. $30 (or so) for 2GB for as many devices on my account is a killer idea.

Go do it – now – before I buy my iPad 2.0

Not Saying I Told You So, but (OK, yes I am…)

Adam — Tue, 30 Nov 2010 18:24:28 +0000

Below is a blog post I wrote in April, 2009 and HERE is a story from today (11/30/10)

Today’s News – Disposable e-readers may be coming

A breakthrough at the University of Cincinnati could lead to a low-cost, maybe even disposable, e-reader. Using an electrowetting device, researchers have found a method that allows colored text and video to be displayed on flexible, organic paper.

April, 2009: The End of the Newspaper – I Don’t Buy It

Snippit below: Full article HERE

…People are lamenting the death of the newspaper, and I’m here to tell you why I don’t believe it.

Newspapers are saying the Internet is killing them… BUT here’s what no one is talking about.

Why do newspaper people think technology is no longer evolving?

Yes, people want their news instant and customizable. BUT, what if (when??) e-paper evolves into a serviceable alternative? Think it won’t happen? Think again. I give it 5 years…

iPad vs Macbook Air

Adam — Thu, 11 Nov 2010 17:57:36 +0000

Leo Laporte (Chief TWiT) made this comment the other day and I thought it was well worth sharing. It’s about the decision to buy an iPad vs a Macbook Air.

I’ll paraphrase, but you can download his great podcast to get it directly from him:

“iPads are better for those consuming content. The Macbook Air is better for creating content”

Couldn’t have said it better myself!

Another company that “gets” Social Media

Adam — Mon, 05 Jul 2010 13:47:13 +0000

Bravo to Wheat Thins!

Wheat Thins – Social Media Video Link

Social Networks are Touchpoints for Customer Acq. & Retention

Adam — Tue, 06 Apr 2010 13:35:18 +0000

Nice article by Brian Solis about SM serving as ”touchpoints” as the point of contact between a buyer and a seller.

You can read the entire article HERE.